Beauty isn't a standard you live up to. It's something you define. That idea sat at the center of Saudi Marvel: Every Girl Is a Hero, and Asteri Beauty is proud to be part of it. Held at Princess Nourah bint Abdulrahman University (PNU) in Riyadh, Saudi Marvel was an immersive experience bringing together beauty, wellness, entertainment and interactive moments.
Saudi Marvel was created with Gen Z at its heart. Its mission was clear: push back against traditional beauty stereotypes and the pressure to match filtered perfection and unrealistic standards.
Through beauty stations, wellness activities and interactive experiences, the event invited a new generation of women to explore their individuality.
Inside the Asteri Pop-Up at Saudi Marvel
As a Saudi-born beauty brand created for women in the region, Asteri joined the experience with a dedicated pop-up showcasing our desert-proof beauty essentials. Visitors could discover the products, try them, and experience the brand firsthand.
The standout moment was the Asteri Skin Match Foundation experience. Attendees found their shade and discovered a complexion match tailored to their skin tone.
Desert-Proof Essentials, from Complexion to Lips
Beyond foundation, visitors explored a selection of Asteri's high-performance essentials across complexion, cheeks, eyes and lips
Born in Saudi Arabia and inspired by Arab beauty, Asteri creates desert-proof makeup designed to withstand heat, humidity and the demands of everyday life. It's beauty built for the way women here actually live.
Missed the pop-up? Find your Asteri Skin Match Foundation shade online
Beauty as Your Superpower
Our participation reflected a belief we share with Saudi Marvel: beauty should be personal, expressive and free from a single definition.
By bringing our products and the Skin Match experience directly to the university community, we connected with a new generation of women and celebrated what we care about most: confidence, individuality, and the freedom to define beauty on your own terms
Our participation reflects Asteri's commitment to creating experiences that bring our products, values and community closer together, in real spaces, with real women.
Explore the full Asteri Beauty collection and find the essentials that fit your definition of beauty