In October 2026, DEW GOOD Restorative Serum was named Best Skincare of the Year at the Beautyworld Dubai Awards 2026. For a Saudi-born brand that set out to build skincare for the climate we actually live in, it's a big moment.
A Milestone Moment at Beautyworld Dubai's 30th Edition
Beautyworld Dubai is one of the region's leading international trade fairs for the beauty industry, and 2026 is its 30th edition. Winning Best Skincare of the Year there means the formula held up against an international field. It wasn't judged only against regional competition.
DEW GOOD wasn't the only Asteri product on the shortlist. SHE'EN Lip Oil Gloss was also named a finalist in the Cosmetic of the Year category. That's two categories, one for skincare and one for makeup, and one consistent idea behind both: high performance shaped by a regional point of view.
Our Founder Sara Al Rashed put it this way:
“Winning the Beautyworld Award for Best Skincare 2026 for our Dew Good Restorative Serum is an incredibly proud moment for us at Asteri Beauty. From the beginning, our ambition has been to create innovative, high-performance beauty products inspired by the unique needs of our region. Dew Good embodies our desert-proof philosophy, combining effective skincare with formulas designed to perform in challenging climates. To see a Saudi-born beauty brand recognised on an international stage is especially meaningful. This award is a testament to the passion of our team and our belief that world-class beauty innovation can come from our part of the world.”
Inside the Award-Winning Formula
DEW GOOD is built around one job: deep, lasting hydration that shows. The result is skin that looks smoother, plumper and more radiant, in a formula light enough to use every day.
Hyaluronic acid is the hydration workhorse of modern skincare. It's known for attracting and holding water. DEW GOOD uses a multi-weight version, which means hyaluronic acid in more than one molecular size. The approach is designed to hydrate at more than one level instead of just sitting on the surface. The texture stays light, so it layers easily under moisturizer, sunscreen and makeup.
The Desert Proof Complex
This is where DEW GOOD becomes distinctly Asteri. The serum is enriched with the brand's Desert Proof Complex, a blend of three ingredients with deep roots in the region:
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Prickly pear
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Pomegranate
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Date seed oil
The formula is finished with squalane, a lightweight emollient that helps skin feel soft and comfortable without heaviness. It also contains Everlast flower. Both support the serum's restorative, comfort-first feel.
Meet the formula behind the award: Shop DEW GOOD Restorative Serum
How to Add DEW GOOD to Your Routine
The serum is lightweight, so it's easy to fit into the routine you already have:
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Cleanse, then pat skin so it's slightly damp. Hydrating serums tend to spread more easily on damp skin.
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Apply a few drops of DEW GOOD and press it gently over the face and neck.
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Follow with moisturizer to seal in hydration.
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In the morning, finish with sunscreen.
A Win for Saudi-Born Beauty
This award belongs to the women Asteri formulates for, too. It shows that beauty made in the region, built on Arab heritage and serious formulation, can stand on an international stage and be recognized there.
