Asteri Beauty and Frame Studio came together in Riyadh’s Diplomatic Quarter for a three-day experience celebrating movement, community, and desert-proof beauty.
Starting Strong With Desert Glow Pilates
Guests started their day with Desert Glow Pilates, followed by a post-workout ritual of signature juices, healthy bites, and Asteri’s 5-Minute Glow - quick touch-ups with Asteri beauty experts using sweat-proof, desert-proof makeup designed to keep up with an active lifestyle.
The experience also featured an Asteri Beauty Corner with product testers and essentials, branded details throughout the studio, and motivational messages celebrating strength and confidence. Each participant received an Asteri Glow Kit to continue their beauty ritual beyond the studio.
A Community That Showed Up
The activation saw strong engagement, with Friday and Saturday classes fully booked and guests showing keen interest in discovering Asteri. To extend the experience beyond the class, guests were invited to visit Asteri stores and explore the brand further.
Beauty That Moves With You
Asteri x Frame Studio was a celebration of women who move, feel strong and glow through it all. It was a reminder that beauty doesn't have to wait until after the workout. It can keep pace with you.
Find your nearest store or shop online at Asteri Beauty.
Move. Glow. Repeat.