Asteri Beauty proudly announces its achievement of B Corp certification, marking a significant milestone in its commitment to sustainability, ethical business practices, and community engagement. This recognition solidifies Asteri's mission to balance profit with purpose and drive positive change in the beauty industry.
What is B Corp?
B Corp certification is awarded to businesses that meet rigorous standards of social and environmental performance, accountability, and transparency. It measures a company's overall impact across governance, workers, community, environment, and customers. By achieving this status, Asteri Beauty joins a global movement of companies using business as a force for good, inspiring others to embrace sustainable practices.
People
At the heart of Asteri Beauty is its dedication to people, customers, employees, and the community. With a diverse team representing 17 nationalities at its Riyadh headquarters, the company fosters a culture of inclusivity and collaboration. Beyond its internal initiatives, Asteri Beauty works closely with all its suppliers to ensure all its products are ethical sourced and also engages in community outreach programs. The brand is also committed to charitable efforts, aligning with its mission to uplift and empower individuals while giving back to society. Founder Sara Al Rashed’s vision is rooted in celebrating the modern Arab woman, creating products that resonate with individuality and cultural pride.
Planet
Asteri Beauty’s B-Corp certification underscores its commitment to environmental stewardship and sustainable practices. The brand’s eco-friendly packaging, refillable product designs, and responsible sourcing demonstrate a tangible dedication to minimizing its ecological footprint. By achieving this milestone, Asteri Beauty joins a global movement of businesses using their influence for positive environmental impact, continuously striving to balance profit with purpose. This commitment positions the brand as a leader in shaping a more sustainable and ethical future for the beauty industry.
Product
Asteri Beauty stands out with its commitment to creating high-performance, innovative products that celebrate the strength and individuality of Arab women. The brand offers a complete makeup collection for skin, eyes, and lips, with formulas that are vegan, cruelty-free, and crafted from clean beauty ingredients.
Over 70% of the product are made with Post-Consumer Recycled materials, there are also refillable product options, and all the cartons are made from FSC approved paper.
This combination of artistry and responsibility ensures that Asteri Beauty not only enhances personal beauty but also reflects a broader vision of mindful consumption and sustainable innovation.